On November 3rd I publish my second novel. Woohoo!

God, it’s been a hard tough process and very expensive – but I suppose I really knew all that before I started. I’ve done it before.

Mind you, it’s not all doom and gloom, not by a long shot. I think Ripple of Danger is a damned good book; that’s the feedback I’ve had from my beta readers and editor, and I’m very pleased to get it.

And I’ve enjoyed writing it. There’s a lot of head scratching goes into a murder, mystery, thriller tale, but I love working things out, and I get a high when I discover (I say discover rather than think of) some clever twist in the plot, one that really affects the characters and the story. There’s a lulu example of that right near the end of this story. I’d like to tell you about it, but then I’d have to shoot you. Sorry. but the only legit way to find out is to read it.

No, the hard part is in the publishing and the publicity.

In other words, I’m fine at the writing but let’s say I’m not at the same level in business or publicity.

And that’s the quicksand in self-publishing. You can be as exact and demanding in the pursuit of producing a first class book that you’re proud of – as I have been, as I always will be – but if you neglect the business and publicity side of things, you will sink in the quicksands of bankruptcy. It’s unavoidable.

Bankruptcy?

Well, yes, unless you can sell enough of your books to cover costs, at least. It’s a business.

Certainly it’s possible to write books without having them edited and design the covers yourself, but it’s not possible to do that and succeed in the market. If you’re after the highest quality, as I am, there’s no use deluding yourself. The price is professional help. And only quality professional help cuts the ice.

For that, it takes at least the sale of 1,000 books to just break even.

So what have I done? Have I got every marketing loophole covered? With two novels out there, will I make a fortune? Man, I can’t get my head around understanding the technological necessaries to cover all the loopholes. I’m trying, but I’m floundering.

The only thing I know for sure is that I will succeed. I have to.

Meanwhile, read the freebie bits of Ripple of Danger available to you here on this website and come join my email list. I’d love that.

I’d also love to give you an URL for the new novel but until it’s published I don’t have one. That’s a bummer, but I’ll put it up as soon as it hits the air.

Meanwhile, it’s cake, music and speeches here on the island on Launch Day.

Please do tell me if you enjoy the book.

Desmond

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